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Our Webinars
Thanks for visiting our Webinar history page. We’re excited to be able to bring these fine ‘industry experts’ to the homebuilder industry, as our goal is to support the homebuilder industry as much as possible. While we can do this by providing excellent Web site tools and design, our “Ask the Experts” Webinar program is geared to bringing industry experts closer to the homebuilders.

On this page, you can access a history of our recorded Webinar events.   Just click on the event that you’d like to review, and follow the sign-up instructions.

If you have ideas for a new topic for our “Ask the Experts” Webinar program, please contact marie.obrien@bluetangerinesolutions.com

To view our schedule of Webinar events, click here.

Past Webinars

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 For General Business
+/- Recorded: Disaster Preparedness for your Business: A Plan to Ensure Productivity (05/05/10)
Greg Bray, President of Blue Tangerine Solutions

Expert: Greg Bray, President of Blue Tangerine Solutions

It happens.  An electrical fire takes out your computer network.  A hurricane or tornado leaves your building in ruin.  A disgruntled employee finds a way to hack into your network to delete your billing data.  If you can't afford to lose your critical business data or to have days or weeks of unproductivity in  your business, then this Webinar is for you.

 
+/- Recorded: Successful Strategies for Builders Changing Business Processes (04/20/10)
Erik Cofield and Wendi Pannell

Erik Cofield and Wendi Pannell

Expert: Erik Cofield and Wendi Pannell

Please join us Tuesday, April 20th discussing with industry experts on successful strategies builders need before starting a business process change project.

 
+/- Recorded: Outsmart Your Competition. Don't Outspend Them. (03/23/10)
Richard Elkman, President of Group Two Advertising

Expert: Richard Elkman, President of Group Two Advertising

In business, you can succeed if you outsmart you competition, and that doesn't mean that you have to outspend them.  Learn more in our Webinar interview with Expert Richard Elkman on Tuesday, March 23.

 

 
+/- Recorded: Pay Per Click Marketing 101 (02/25/10)
Greg Bray, President of Blue Tangerine Solutions

Expert: Greg Bray, President of Blue Tangerine Solutions

The easiest and fastest way that you can truly guarantee high rankings with search engines is through pay-per-click marketing.  It can also become a quick and easy way to waste a lot of money if not done correctly. Join us on Tuesday, Feb 25 at 1 pm eastern time as we take you through an introductory course on the benefits of pay-per-click marketing and how it can be used to drive more traffic to your Web site.

 
+/- Recorded: You. Twit. Face. A Guide to Social Marketing for Business (02/16/10)
Mollie Elkman, Group Two Advertising

Expert: Mollie Elkman, Group Two Advertising

It's not just bout having a Facebook page . . . it's about knowing how to use it.  Join us on 2/16 at 1 pm Eastern for an informative Webinar with Mollie Elkman of Group Two Advertising.

 
+/- Secrets for Utilizing Local Search Sites and Directories to Drive Traffic to your Site (01/28/10)
Greg Bray, President of Blue Tangerine Solutions

Expert: Greg Bray, President of Blue Tangerine Solutions

Local Search is the next wave in Search Engine Optimization.  Your Web site is only useful if you are driving qualified traffic to it. In this Webinar, we provide information on the latest and greatest ways to use local search sites and directories to achieve higher search engine rankings, and thereby generate more qualified visitors to your Web site.

 
+/- 7 Quick and Easy Tips to Increase Your Search Engine Rankings -driving more traffic to your site (11/10/09)
Greg Bray, President of Blue Tangerine Solutions

Expert: Greg Bray, President of Blue Tangerine Solutions

Over 80% of all shopping starts online - for almost any product, whether it is a sugar-free cookie or a brand new home or car.  Once you have your Web site fine tuned, you need to drive qualified visitors to your site.  The best way to do this is by getting higher search engine rankings!

Join us on Tuesday, November 10, 2009 at 1 p.m. Eastern time (12 noon Central)  to learn about seven "quick and easy" things that you can do to your Web site that will help you to achieve higher search engine rankings.  This is a "don't miss" for any marketing person, as it applies to all types of online sites!

 
+/- Recorded: Web Site Data Mining with Google Analytics (07/30/09)
Greg Bray, President of Blue Tangerine Solutions

Expert: Greg Bray, President of Blue Tangerine Solutions

In this Webinar, Greg Bray, President of Blue Tangerine Solutions, outlines 9 tips for configuring your site and the Google Analytics reporting tool to significantly improve your ability to understand your Web site traffic.

 
+/- Recorded: How to Capture the Growing Value of Email Marketing (08/21/08)
Expert: Michael Eubank of Constant Contact

Learn about the power of eMail marketing and how, when done correctly, it is one of the most cost-effective solutions for you to generate leads, increase customer loyalty and develop your company brand.
 
+/- Recorded: What Every Business Owner Must Know About Protecting Their Company’s Critical Data (06/19/08)
Greg Bray, President of Blue Tangerine Solutions

Expert: Greg Bray, President of Blue Tangerine Solutions

Learn what every business owner must know about protecting and preserving their company’s critical data and computer systems.
 
+/- Recorded: Blogs, Blogs, Blogs. Are they right for you? (04/24/08)
Marie O'Brien, Vice President of Blue Tangerine Solutions

Expert: Marie O'Brien, Vice President of Blue Tangerine Solutions

Blogs, blogs, blogs. The new buzzword in social marketing. Join us for a free Webinar to learn more.
 
+/- Recorded: SEO and Go Organic: Search Engine Optimization Tips to Improve your Rankings (04/10/08)
Mike Frazier, President of Toobular.com

Expert: Mike Frazier, President of Toobular.com

Join us as we interview Mike Frazier of Toobular.com, a leading search engine optimization firm. Mike will talk with us about what SEO is, how you can benefit from it and provide tips you can use today to improve your Web site's search engine rankings.
 
+/- Recorded: On the Move: Is Your Site Ready to Go Mobile? How and Why to Reach Mobile Web Users (02/28/08)
Greg Bray, President of Blue Tangerine Solutions

Expert: Greg Bray, President of Blue Tangerine Solutions

Join us as we talk with our resident expert and company President, Greg Bray, about marketing to the mobile Web user.
 
 For Homebuilders
+/- Recorded: Coaching 505: An Advanced-Level Discussion in Maximizing Sales Performance (07/20/10)
Jeff Shore and Jason Forrest

Jeff Shore and Jason Forrest

Expert: Jeff Shore and Jason Forrest

Please join us Tuesday, July 20th at 10 a.m. Pacific / 1 pm Eastern, to talk with industry experts Jeff Shore and Jason Forrest.  There is no denying - your effectiveness is only as strong as the people on your team. Bringing out the best in your sales professionals is critical to your own success, but sales coaching and sales motivation continue to be seen as a great mystery for many sales leaders.

 
+/- Recorded: Market Positioning- The Home Builders Map for Unleashing Sales in a Battle-Harden Housing Market (05/18/10)
Rick Storlie, President and Founder of New Home Sales Coach

Expert: Rick Storlie, President and Founder of New Home Sales Coach

Please join us onTuesday, May 18  at 1 pm Eastern (12 pm CST) for an ASK THE EXPERTS Webinar from Blue Tangerine Solutions, where we'll talk with industry Expert Rick Storlie, President and Founder of New Home Sales Coach.  This Webinar is geared for the homebuilder industry.

 
+/- Recorded: Follow Up Made Easy (04/08/10)
Jeff Shore and Jason Forrest

Jeff Shore and Jason Forrest

Expert: Jeff Shore and Jason Forrest

Sometimes our best source of leads are to be found right in our existing database.  They're the people who visited us months ago but never purchased.  The problem is that reconnecting with old leads is really difficult for salespeople - so difficult that most let these leads die away.  Jeff Shore and Jason Forrest have the solution.  Join us for an ASK THE EXPERTS Webinar on 4/8 at 1 p.m. Eastern.

 
+/- Recorded: BUILDER-BROKER COOPERATION - A RECIPE FOR SUCCESS (03/08/10)
Expert: Daniel Levitan, MIRM, IRM FELLOW, CMP, CSP, CAASH, SHMS, RAM - WWW.LEVITANASSOCIATES.NET

Please join us on March 8th at 11 am (10 am CST) for an ASK THE EXPERTS Webinar from Blue Tangerine Solutions, where we'll talk with industry Expert Daniel Levitan, MIRM, IRM FELLOW, CMP, CSP, CAASH, SHMS, RAM about the benefits of and how to build a successful builder - broker relationship. 

 
+/- Recorded: Six Secrets to Maximizing Your Home Sales in Any Market Revealed (02/09/10)
Rick Storlie, President and Founder of New Home Sales Coach

Expert: Rick Storlie, President and Founder of New Home Sales Coach

On February 9th at 1 pm Eastern, please join us for our ASK THE EXPERTS Webinar from Blue Tangerine Solutions as we talk with Rick Storlie of New Home Sales Coach regarding his fast paced program "6 Secrets to Maximizing Your Home Sales in Any Market Revealed" which will uncover the most common mistakes home builders and their salespeople are making today…and how you can avoid them.

 
+/- All About Blogging! (12/08/09)
Expert: Mitch Levinson and Carol Flammer of mRelevance

All About Blogging

Blogs are the foundation of any social media program, offering the ability to post new, relevant content that will drive search engines to your site and customers to your door.

At 1 p.m. EST on Tuesday, December 8, mRELEVANCE partners Carol Flammer, MIRM and Mitch Levinson, MIRM will present “All About Blogging” in an ASK THE EXPERTS Webinar from Blue Tangerine Solutions.

 
+/- Challenges and Solutions for 2010 (10/20/09)
Richard Elkman, President of Group Two Advertising

Expert: Richard Elkman, President of Group Two Advertising

In this exciting Webinar, Richard will discuss innovative, proven and cost effective marketing strategies for what may be the beginning of improving housing markets.

Don’t let the competition “steal” your sales.

 

 
+/- Values That Matter Program for Homebuilders (10/08/09)
Expert: Al Trellis, President of Home Builders Network in Mt. Airy, MD

To be a successful homebuilder today, you must be sensitive to the values that matter to your buyers.

In our "Ask the Experts" Webinar on 10/8 we will interview Expert, Al Trellis - the President of the Home Builders Network in Mt. Airy, MD -  to discuss a new program for homebuilders that focuses on a core set of values defined for the program  in five categories: Affordability, Family/Lifestyle, Functionality, Aesthetics and Sustainability.  We are convinced that these Values are integral to the decision making process of today’s buyers.

Register today.

 
+/- “Truths and Myths of Social Media” (09/24/09)
Mollie Elkman, Group Two Advertising

Expert: Mollie Elkman, Group Two Advertising

In this Webinar, we'll interview Mollie Elkman of Group Two Advertising to discuss the social media activities that are  working for builders -- as well as those that are not working when it comes to online marketing and social networking.

 
+/- Recorded: Attention Homebuilders: Is Your Web Site Ready for the Recovery? (09/15/09)
Marie O'Brien, VP of Homebuilder Services at Blue Tangerine Solutions

Expert: Marie O'Brien, VP of Homebuilder Services at Blue Tangerine Solutions

Over 85% of homebuyers start their new home search online.   The question is:  Will you be ready for the Recovery?  Join us on 9/15 for a free Webinar.

 
+/- Recorded: NHDBuzz.com: The buildings industry’s answer to PR on the web (07/16/09)
Jim Adams, CEO of New Homes Directory.com

Expert: Jim Adams, CEO of New Homes Directory.com

The Internet is growing at a rate of over a million pages everyday.   Today everyone is a publisher.  Homebuilders need to take a proactive approach to the ever growing competition for space on the Internet.  First page Google search results have become the prized ‘beach front’ property of the Internet.  In this Webinar, our Expert - Jim Adams, will show you how NHDBuzz.com stories can be found by consumers and proactively guide their perception of your company.

 
+/- Recorded: Social Media Success – How Builders and Agents can market using social media (05/21/09)
Mike Lyon, Author of BROWSERS TO BUYERS: PROVEN STRATEGIES FOR SELLING MORE HOMES ONLINE

Expert: Mike Lyon, Author of BROWSERS TO BUYERS: PROVEN STRATEGIES FOR SELLING MORE HOMES ONLINE

Please join us on Thursday, May 21, 2009 at 1 p.m. Eastern time to discuss how to use technology and social media marketing  to improve your business.

 
+/- Recorded: Successful Homebuilder Case Studies Part 4 - Hubbell Homes (05/14/09)
Richard Elkman, President of Group Two Advertising and Hubbell Homes

Expert: Richard Elkman, President of Group Two Advertising and Hubbell Homes

Some builders are succeeding in today's market. While many markets are still struggling toward recovery, there are some that are on the upswing. This is a don’t miss series for all homebuilders – it’s your chance to ‘learn from the Pros.’  This is the 4th and final Webinar in this series.


 

 
+/- Recorded: Embracing Change - The Future Face of the American Homebuilder (05/05/09)
Erik Cofield, CGA

Expert: Erik Cofield, CGA

Today you have to market with bold, effective creativity, and if you do it right, it does NOT always have to be about big budgets.  What you sell, how you sell it, where you work, how you get leads, what and where you build, what products you use, even what currency you accept, are all changing!  Where are you going to be?  Can you position yourself for profit?  Absolutely.  Get the insight on many things that will effect you personally, and your company. 

 

 

 
+/- Recorded: Successful Homebuilder Case Studies 4-Part Webinar Series - Magnolia Homes (04/16/09)
Expert: Richard Elkman, President of Group Two Advertising and Magnolia Homes

Some builders are succeeding in today's market. While many markets are still struggling toward recovery, there are some that are on the upswing. This is a don’t miss series for all homebuilders – it’s your chance to ‘learn from the Pros.’

 
+/- Recorded: Successful Homebuilder Case Studies 4-Part Webinar Series - Weiss Homes (03/19/09)
Expert: Richard Elkman, President of Group Two Advertising and Weiss Homes

Some builders are succeeding in today's market. While many markets are still struggling toward recovery, there are some that are on the upswing. This is a don’t miss series for all homebuilders – it’s your chance to ‘learn from the Pros.’
 
+/- Recorded: Successful Homebuilder Case Studies 4-Part Webinar Series - Distinctive Homes (02/19/09)
Expert: Richard Elkman, President of Group Two Advertising and Distinctive Homes

Some builders are succeeding in today's market. While many markets are still struggling toward recovery, there are some that are on the upswing. This is a don’t miss series for all homebuilders – it’s your chance to ‘learn from the Pros.’  This interview is with Bryan Nooner, CEO of Distinctive Companies.  Bryan shares the steps his company took to change their strategy, focus, and marketing activities to make 2008 a successful year while watching many of his competitors go out of business.
 
+/- Supercharge your Sales: Strategies and Tools for Management Success in New Home Sales (12/09/08)
Myers Barnes

Expert: Myers Barnes

Join us on Tuesday, December 9, 2008 at 1 p.m .Eastern time as we interview reknowned speaker, sales trainer and author, Myers Barnes. Those in the national and international building communities are familiar with the name Myers Barnes.
 
+/- Recorded: Lean Marketing: Using the Internet to Maximize Your Marketing Dollars (11/20/08)
Mike Lyon, Author of <i>Browsers to Buyers</i>

Expert: Mike Lyon, Author of Browsers to Buyers

In this Webinar, Mike Lyon shares many proven strategies for how you can better utilize the power of the Internet to maximize your marketing dollars. Learn how to take advantage of the Internet to reduce your costs and better communicate with your prospects and customers.

Includes tips on using many of the Web 2.0 social media tools for your business, such as Facebook, Twitter, and more.
 
+/- Recorded: Secrets to making your Web site an Interactive Online Sales Office (05/29/08)
Expert: Richard Kashian, President, Kova Solutions

If you aren't using your Web site as an interactive online sales office, you are losing sales. Join us as we speak with Richard Kashian, President of Kova Solutions, about integrating interactive floor plan configurations all the way through your sales process.
 
+/- Recorded: Sales and Marketing Strategy for Top Level Executives (03/19/08)
Richard Elkman, President of Group Two Advertising AND Bob Schultz, President of New Home Specialists

Richard Elkman, President of Group Two Advertising AND Bob Schultz, President of New Home Specialists

Expert: Richard Elkman, President of Group Two Advertising AND Bob Schultz, President of New Home Specialists

Industry reknowned speakers, Richard Elkman - President of Group Two Advertising and Bob Schultz, - President and CEO of New Home Specialists, discuss some brilliant sales and marketing strategies for the home building industry. This Webinar is geared for top level business and marketing executivies.
 
+/- Recorded: “Standing Out In A Tough Market: Gaining The Advantage Over Your Competition” (01/29/08)
John Schleimer, MIRM, CAASH of Market Perspectives

Expert: John Schleimer, MIRM, CAASH of Market Perspectives

To survive in today's marketplace, you need to be better than your competition. Join us as we interview John Schleimer to discuss how to properly "evaluate" your direct competitors and compile essential data that will help you to position your project, product and pricing against that competition.
 
+/- Recorded: The Top Six Must Have Tools For Your Web Site (01/10/08)
Mike Lyon, author of 'Browsers to Buyers:  Proven Strategies for Selling New Homes Online'

Expert: Mike Lyon, author of 'Browsers to Buyers: Proven Strategies for Selling New Homes Online'

Join us as we talk with Mike Lyon about the top six "Must Have" Tools every home builder Web site needs in order to be successful.
 
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