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Our Webinars
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| Thanks for visiting our Webinar history page. We’re excited to be able to bring these fine industry experts to your desk. On this page, you can access a history of our recorded Webinar events. Just click on the event that you’d like to review, and follow the sign-up instructions. If you have ideas for a new topic for our “Ask the Experts” Webinar program, please contact info@bluetangerinesolutions.com To view our schedule of Webinar events, click here.
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Past Webinars
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The Mobile Explosion is Here. Is your Website Ready? (04/09/13) |
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Expert: Greg Bray, President of Blue Tangerine Solutions
In an amazingly short time, mobile and handheld device usage has exploded providing users with more online access than ever before. Your business can no longer afford to ignore this key online audience, because your competitor sure isn't.
In this presentation, we will discuss the incredible growth in mobile device usage, the unique expectations that this user group has, and the cost effective opportunity to use Responsive Design to meet these needs.
Join Greg Bray on Tuesday, April 9th at 1 pm eastern time for a presentation you won't want to miss.
Greg Bray, President of Blue Tangerine Solutions, is a technical expert in all aspects of small business technology, including technology strategy, office network support, disaster recovery planning, server management and hosting, and Website design, development and marketing. Bray often refers to himself as a "translator", as he bridges the gap between the different languages of business and technology.
As a frequent speaker and presenter at conferences, chamber of commerce events, and online Webinars, his ability to present complex technical concepts in a straightforward and easy to understand way has helped hundreds of business owners make informed decisions on how to apply technology to improve their companies.
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What you need to know about the fiscal cliff (03/21/13) |
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Expert: Larry Stone
The fiscal cliff bill that passed Congress on January 1 raises taxes by $600 billion over the next 10 years. Most people know it extends the so-called "Bush tax cuts" for most Americans. But the complete text includes over 80 pages of temporary and permanent changes, both favorable and unfavorable, that affect everyone who pays tax. |
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Recorded: Recharge Your Business - Social Media Marketing Solutions (11/01/12) |
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Expert: Mollie Elkman, President Group Two Advertising
What good is a Facebook page if you don’t know how to use it? Join Mollie Elkman, of Group Two Advertising to learn how to use social networking in your business. This is a "don't miss" for all business owners and marketing professionals! |
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Recorded: Pay Per Click Marketing 101 (10/16/12) |
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Expert: Greg Bray, President of Blue Tangerine Solutions
The easiest and fastest way that you can truly guarantee high rankings with search engines is through pay-per-click marketing. It can also become a quick and easy way to waste a lot of money if not done correctly. Join us on Tuesday, Oct 16 at 1 pm eastern time as we take you through an introductory course on the benefits of pay-per-click marketing and how it can be used to drive more traffic to your Web site. |
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Recorded: Disaster Preparedness for your Business: A Plan to Ensure Productivity (06/19/12) |
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Expert: Greg Bray, President of Blue Tangerine Solutions
It happens. An electrical fire takes out your computer network. A hurricane or tornado leaves your building in ruin. A disgruntled employee finds a way to hack into your network to delete your billing data. If you can't afford to lose your critical business data or to have days or weeks of unproductivity in your business, then this Webinar is for you. |
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Recorded: It's All About Content (05/08/12) |
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Expert: Martin Spiek - Chief Solutions Officer, DEPLabs and Erik Martinez - Co-founder Triad Analytics
Want to learn how to rank on Page 1 of Google for key terms and phrases that are directly related to your business? In this session you will learn 20+ “Best Practices” that you can start using today to drive qualified customers and prospects to your site without spending a fortune on Paid Search or typical Natural Search optimization efforts. |
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Recorded: Advanced Website Data Mining with Google Analytics (04/17/12) |
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Expert: Greg Bray, President of Blue Tangerine Solutions
Google Analytics has become the default standard for measuring and monitoring Website performance. The basic tracking code is simple and straightforward to install, but that it only the beginning. In this presentation, attendees will learn 9 tips for taking advantage of the hidden gems available in the Google Analytics reports, significantly expanding the valuable insights provided by this tool. |
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Recorded: Introduction to using Google Analytics for Website Performance Monitoring (04/10/12) |
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Expert: Greg Bray, President of Blue Tangerine Solutions
Execution of an effective online strategy requires monitoring and management to measure the performance of your Website and online marketing campaigns. Google Analytics has become the standard for Website performance measurement. This presentation will introduce and define the basic concepts behind how Google Analytics works, which metrics and reports are the most important to focus on, and how to wade through all of the data to find information you can use to help your site and business succeed. |
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Recorded: Value First; Terms Later - How to Defer the Deal Discussion (03/01/12) |
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Expert: Jeff Shore, CEO Shore Consulting
It's time to face the facts. We've tried giving away the farm in order to steal deals from the competitors. And you know what - it's not working!!! It's time to stop throwing money at the deals and get the prospects tuned into the real basis of value. In this webinar you will learn:
* How to convince prospects that your prices are legitimate
* How to diffuse unrealistic offers
* How to defer the deal discussion until after value is established
* Helping a prospect determine their highest value priorities:
When it comes to sales in a tough market, no expert has more profound insight—and irresistible enthusiasm—than Jeff Shore. A self-proclaimed sales “junkie,” Jeff delivers quick-witted, hard-hitting presentations that electrify sales teams with passion, discipline, and relentless positivity. Jeff’s fine-tuned sales technique and twenty years of experience make him the ‘go-to’ guru for the most difficult markets.
The former national sales director for Kaufman and Broad (now KBHome), Jeff has done it all—from front-line sales, to sales management, to division and corporate leadership. Today, Jeff is the President of Shore Consulting, providing coaching and training services for sales organizations around North America. His coast-to-coast seminars have garnered ecstatic reviews from sales counselors and managers, describing them as "authentic," "entertaining," "inspiring," and "compelling."
The hallmark of Jeff's training is his formula for why people buy, proven to be a powerful key to creating urgency in non-urgent markets. As a motivator, Jeff's speciality is helping salespeople do the bold thing and avoid, as he puts it, Chasing Easy (also the title of his newest book). Jeff is an acclaimed member of the National Speaker’s Association and a regularly featured speaker at conferences across the country. He has authored three books: Outstanding Sales Meetings; Deal With It!: Mastering 21 Tough Sales Situations; and Tough Market New Home Sales.
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Recorded: Steps to Increase Traffic to Your Website (03/22/11) |
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Expert: Greg Bray, President of Blue Tangerine Solutions
Having a smart website with excellent content and easy-to-use navigation is only as good as the traffic that you are getting at the site. It’s like building a great store out on a country road versus setting up that same shop in the middle of a popular and crowded mall – there are tools and SEO techniques to make sure you’re maximizing your website traffic! |
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Recorded: Outsmart Your Competition. Don't Outspend Them. (03/23/10) |
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Expert: Richard Elkman, President of Group Two Advertising
In business, you can succeed if you outsmart you competition, and that doesn't mean that you have to outspend them. Learn more in our Webinar interview with Expert Richard Elkman on Tuesday, March 23.
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Recorded: The Interactive Home Buying Experience: New Hybrid Sales Centers Gives Your Buyers What They Want – Ownership of the Process (06/06/12) |
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Expert: Bill Gelbaugh, CEO - The Contrado Group Paul Salmonson, Executive V.P. Sales/Marketing - The Contrado Group and Craig Hall, Information Systems Manager - The Contrado Group
There’s a revolution sweeping the homebuilding industry and that is incorporating “pull-through” marketing systems in addition to your current “push-through” methods critical to sales success. It’s no secret that the buying habits of your prospects have changed drastically. That means they have new methods for gathering important research information necessary to make a solid decision. Establishing a hybrid marketing approach within your sales centers will address your prospects pull for information and empower them to command “ownership of the sales process”.
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Recorded: 10 Smart and Affordable Strategies For Increasing Profits Through Marketing in 2012 (11/02/11) |
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Expert: Richard Elkman, President of Group Two Advertising
Don’t Miss This Motivational New Webinar from Richard Elkman, 2011 NAHB “Legend In Marketing” Award Winner.
Wednesday, November 2nd at 1 pm eastern time
Unless prospects are visiting your website and communities, even the best trained sales staff will be irrelevant and unsuccessful. Don’t let your people fail. Learn from the successes of other builders. Find out how to get more sales by being open to change.
Among the topics:
- Increasing website registration by 50%
- Increasing the e-blast effectiveness by 25%
- Increasing the time visitors spend on your website by 30%
- Increasing Facebook "likes" by 100%
- Differentiating your Green or Energy Star programs
Blue Tangerine Solutions is pleased to welcome back Richard Elkman, President of Group Two Advertising. This is sure to be another terrific presentation that you won't want to miss.
The Webinar is free, but seating is limited. Register now!
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Recorded: 10 Reasons Why You Can't Afford To Be Anti-Social (03/10/11) |
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Expert: Mollie Elkman, Group Two Advertising
Ask yourself: What do I know about social media? What is my Facebook page doing if I don¹t know how to use it properly? Will a blog help us gain market share? Is tweeting worth the time and effort?
Everyone is talking about social networking. It can be downright intimidating. But it doesn¹t have to be. In fact, it should be fun and informative. You just have to know the right questions to ask.
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Recorded: BUILDER-BROKER COOPERATION - A RECIPE FOR SUCCESS (03/08/10) |
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Expert: Daniel Levitan, MIRM, IRM FELLOW, CMP, CSP, CAASH, SHMS, RAM - WWW.LEVITANASSOCIATES.NET
Please join us on March 8th at 11 am (10 am CST) for an ASK THE EXPERTS Webinar from Blue Tangerine Solutions, where we'll talk with industry Expert Daniel Levitan, MIRM, IRM FELLOW, CMP, CSP, CAASH, SHMS, RAM about the benefits of and how to build a successful builder - broker relationship. |
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| Please note: The file is best viewed with Windows Media Player. |
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