| Top Five Tips to Manage and Convert Your Online Leads We all know that it's important to drive qualified traffic (leads) to your Web site, and you then need to be able to manage those leads to convert them to customers. Here are several tips on how you can use automated Web tools to successfully "work your leads."
1. Send a Monthly eNewsletter
Include a default "sign me up" to your eNewsletter on your Contact Us form. An eNewsletter is a great way to stay in touch with your prospects. Send out news regarding your latest new products (Open Houses), summer maintenance events and local news or area information. The eNewsletter is a quick way for you to develop a relationship with your leads by staying in touch with them.
2. Start a Company Blog
When you display a 'thank you' page after the visitor has completed your 'contact us form,' invite your online leads to visit your company blog where you can share your company "thoughts" by offering a bit more "personality" with your news announcements. Be sure to keep it current by adding weekly updates. You can see an example by visiting our blog at http://TheJuice.BlueTangerinesolutions.com. (There is an added benefit that your blog articles are quickly indexed by the major search engines.)
3. Autoresponder Tools
After you capture your "lead's" eMail address on your Web site, use autoresponders to automatically send out pre-written messages to those leads, on a predetermined schedule. Your first message can be a 'thank you' for visiting our site.
Your second message could share a brief history of the company and include a 'special offer' to join something like your VIP program.
The third message might invite the "lead" to contact you for a personal tour or a coupon for your product. The message content is up to you, but we can help by building the automated Web tools that will help to act as a virtual sales associate.
4. Live Chat - Engage the Visitor Immediately
Once you have the visitor on your site, you can engage them immediately by using a live chat tool that pops up to say: "Thanks for visiting our site. I'm here if you have any questions." We've heard lots of success stories of sales resulting directly from the live chat interaction. Most of the people visiting your site will be quality, qualified leads that will welcome your 'invitation to chat.'
5. Let Your OSC Work it
While technology and our Web tools are great business tools, you will still want to have a trained, motiviated online sales counselor (OSC) available to "work" those leads and convert them to customers. Set up an online lead management program that will feed the leads (and automated reminders) to your OSC. Promote your OSC to your Web visitors, so they know there is always a "live person" available when they need them.
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