That makes the latest rumor that Facebook will be adding a tool so that people can add their locations to their Facebook page to be quite exciting to us. The applications for how our clients can use that information are plentiful – as this would be a feature that can help to improve almost every B-to-C business.
If you haven’t heard, Facebook announced in a blog that they would include a location-based feature to their 400 million (+) members.
Right now, most of the mobile applications that are gaining popularity are tied to games, such as the FourSquare site that lets people “check in” at certain spots so their friends know where they are and to gain popularity with repeat visits (such as by becoming the FourSquare ‘mayor’ at a certain restaurant.)
It’s grown in popularity, as it seems to be a logical fit for social networking to include someone’s actual location.
Mobile marketing and the use of location-based information in social networking is changing the way we live and consequently how we market and do business. We’re just on the brink of this very exciting transition, and look forward to hearing your input on how the use of location/place can benefit a business. What are your ideas on how a business can benefit from location/place information?
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