|The Interactive Home Buying Experience: New Hybrid Sales Centers Gives Your Buyers What They Want – Ownership of the Process
The Interactive Home Buying Experience: New Hybrid Sales Centers Gives Your Buyers What They Want – Ownership of the Process
Are you aware of the revolution sweeping the homebuilding industry and that is incorporating “pull-through” marketing systems in addition to your current “push-through” methods critical to sales success?
It’s no secret that the buying habits of your prospects have changed drastically! That means they have new methods for gathering important research information necessary to make a solid decision. Establishing a hybrid marketing approach within your sales centers will address your prospects pull for information and empower them to command “ownership of the sales process”.
Please Join BILL GELBAUGH, PAUL SALMONSON and CRAIG HALL at our next impactful WEBINAR to learn from the experts at The Contrado Group on how your marketing techniques can better tackle the needs of the “new consumer” through a captivating hybrid sales center approach. Wednesday, June 6, 2012 - 1:00 PM Eastern
You’ll leave this webinar with strategies to:
- Incorporate a CUSTOMER DISCOVERY CENTER that includes PoD and IFP technologies in addition to your large format displays and sales team business model.
- Engage your prospects through a powerful “pull-through” hybrid marketing system.
- Propel customer conversions through reigniting your marketing efforts based on their new buying habits.
- Go deeper than your run-of-the-mill sales center model….because your customers want more!
You’ll hear from three experts at The Contrado Group, Bill Gelbaugh (CEO), Paul Salmonson (Executive V.P. Sales/Marketing), and Craig Hall (Information Systems Manager) on why and how this highly relevant program was devised, plus the success in the marketplace to-date.
ABOUT THE PRESENTERS:
BILL GELBAUGH – CHIEF EXECUTIVE OFFICER, The Contrado Group
Bill Gelbaugh brings to The Contrado Group over thirty years of technical and graphic background and is responsible for having developed a number of specialized technical and marketing services for the homebuilding industry.
PAUL SALMONSON – EXECUTIVE V.P. SALES AND MARKETING, The Contrado Group
Since 1999, Paul Salmonson has served as co-owner and President of Aterra Lighting Design & Controls, and in 2009 launched a new division, Aterra Designs, now a division of The Contrado Group. The Aterra Lighting & Controls Division specializes in custom and second+ move-up homes interior and exterior lighting and electrical design with notable clients such as Toll Brothers and Ritz Carlton
CRAIG HALL – INFORMATION SYSTEMS MANAGER, The Contrado Group
Craig has been involved with The Contrado group since 2002 and was instrumental in the design and development of all of their interactive products. Craig is helping to bridge the gap between form and function which can take a project from good to great.
Greg Bray, President
Blue Tangerine Solutions