|New Blog Article: How to use Facebook for your Business.
You want to use social networking but aren’t sure where to start. Check out Facebook - it’s a quick and easy.
Here are some tips on how to move forward after you’ve taken that first step of creating your company’s Fan Page on Facebook, set up a photo album or two and set up your company information. You got an initial shot of a few fans but what can you do to really get the fans coming in and keep them engaged?
While ‘one visit’ fans are useful and great – you can send them emails at anytime as they have ‘opted in’ by becoming a fan, you really want to get a 2-way communication going. You want a conversation hub - not a destination.
Post a discussion and invite all your fans to participate in it. They will see it and their friends will see it (and hopefully they will become fans too) as well as to come and join in on the discussion. It doesn’t need to be a ‘hard sell’, for homebuilders it can be something like how to get your home ready for winter or for a car manufacturer, what sort of options people are looking for in their next car.
Another great way to get people back is to set up a Poll each week. You can easily add a polling application to your page and start asking questions. These can be unrelated to your core business but still allow you to collect informative data. Polls take very little time to answer and are not intrusive to the user.
Offer them something for becoming a fan. Sears offered a $10 coupon or $5 gift card for becoming a fan. Papa John’s Pizza offered an online code for a medium pizza if you got friendly with them, and even Burger King got into the act recently with their ‘Sacrifice’ application that gave you a free whopper coupon if you dropped 10 friends.
Unique Fan Pages
Make fan pages for things other than just your company. If you offer condos or apartments, make a fan page for the building or complex. Offer $1000 off a condo if you become a friend or if you make a purchase. Offer $50 off a month in rent if you sign a year lease. Then use the page to get people who live there talking to each other and about you. Make them happy with where they live and they will talk you up.
Combining this with ‘traditional’ advertising can also help to give you a boost as well. Put your Facebook info in your ad and tell them what they will get if they become a friend. Set up a redirection from your site so that you can advertise www.YourSite.com/facebook (Facebook fan page URLs are difficult at best).
We know these are difficult times but some companies are still hiring. Post your job openings on your fan page and your resumes are at least a little filtered.
To learn more about how you can use Facebook for your business, we recommend visiting: www.Allfacebook.com
To see our other articles that will help you improve your business through online tools and marketing, subscribe to our blog at http://TheJuice.BlueTangerineSolutions.com
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