| Positioning is Everything - And Virginia-Homes.com Has it!
We all know that proper marketplace positioning is vital to surviving in today’s economy, and it is exciting to see that one of our clients, Virginia Homes, has embarked on a very unique and clever position to be a “Woman-Centric Builder.”
Their new “Woman-Centric Matters!” program has expanded its reach by allowing prospects to find out more about themselves and the type of home they would prefer to live in. On the Web site, they offer a 16-question lifestyle quiz that gives insights as to what options and features are most important to the home buyer (primarily because women do differ from men in their home buying purchase process).
To learn more about the program, please visit their site and take this quiz to learn more about your own home preferences. If you're planning a new home or even if you are just considering a new decorating or remodeling project, this information will prove to be very valuable! Plus, it’s fun.
You can find the quiz on their Web site at www.virginia-homes.com/index.cfm?method=WomanCentric.Quiz
While you’re there, be sure to check out the very cool interactive floorplans that let you make structural changes to the plan. These floorplans, along with the online quiz, are two unique ways that Virginia Homes is using the power of the Internet to improve their overall business.
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