There’s a revolution sweeping the homebuilding industry and that is incorporating “pull-through” marketing systems in addition to your current “push-through” methods critical to sales success. It’s no secret that the buying habits of your prospects have changed drastically. That means they have new methods for gathering important research information necessary to make a solid decision. Establishing a hybrid marketing approach within your sales centers will address your prospects pull for information and empower them to command “ownership of the sales process”.
Tune in to this impactful webinar to learn from the experts at The Contrado Group on how your marketing techniques can better tackle the needs of the “new consumer” through a captivating hybrid sales center approach. Explore how a digital CUSTOMER DISCOVERY CENTER that integrates Interactive Floor Plans (IFP), Print-on-Demand (PoD), Large Format Displays, and of course, a trained sales team will better cultivate highly engaged buyers and increase your conversion rates…sold!
You’ll leave this webinar with strategies to:
- Incorporate a CUSTOMER DISCOVERY CENTER that includes PoD and IFP technologies in addition to your large format displays and sales team business model
- Engage your prospects through a powerful “pull-through” hybrid marketing system
- Propel customer conversions through reigniting your marketing efforts based on their new buying habits
- Go deeper than your run-of-the-mill sales center model….because your customers want more!
You’ll hear from three experts at The Contrado Group, Bill Gelbaugh (CEO), Paul Salmonson (Executive V.P. Sales/Marketing), and Craig Hall (Information Systems Manager) on why and how this highly relevant program was devised, plus the success in the marketplace to-date.
ABOUT THE PRESENTERS:
 BILL GELBAUGH – CHIEF EXECUTIVE OFFICER, The Contrado Group
Bill Gelbaugh brings to The Contrado Group over thirty years of technical and graphic background and is responsible for having developed a number of specialized technical and marketing services for the homebuilding industry. Over the years, Bill has managed the development of design review exhibits, online catalogs, electronic bids, sales office display, marketing materials and interactive sales tools.
 PAUL SALMONSON – EXECUTIVE V.P. SALES AND MARKETING, The Contrado Group
Since 1999, Paul Salmonson has served as co-owner and President of Aterra Lighting Design & Controls, and in 2009 launched a new division, Aterra Designs, now a division of The Contrado Group. The Aterra Lighting & Controls Division specializes in custom and second+ move-up homes interior and exterior lighting and electrical design with notable clients such as Toll Brothers and Ritz Carlton. It became apparent to Salmonson in 2008 that the market was shifting; therefore, he got to work researching new market opportunities. He realized the demands of the production homebuyers for digital technologies in the home were on the rise. With this new opportunity for growth, he designed and launched Aterra Designs in 2009, a division offering home builders a program of technical options featuring packaged-based solutions for new homeowners.
CRAIG HALL – INFORMATION SYSTEMS MANAGER, The Contrado Group
Craig has been involved with The Contrado group since 2002 and was instrumental in the design and development of all of our interactive products. Working closely with our production team, Craig ensures our products not only look great, they also offer enterprise level performance wherever possible. With a BA in Visual Communications from Brown College in Minneapolis and over a decade in the web development arena, Craig is helping to bridge the gap between form and function which can take a project from good to great. Going forward we're looking to elevate user experience & leveraging new technologies to create memorable experiences for our clients and end users. Technology and innovation are part of The Contrado Group's DNA and Craig Hall is an integral part of this vision.
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Greg Bray, President of Blue Tangerine Solutions, is a technical expert in all aspects of small business technology, including technology strategy, office network support, disaster recovery planning, server management and hosting, Website design and development, and search engine and Internet marketing. Bray often refers to himself as a “translator”, as he bridges the gap between the different languages of business and technology, explaining complex technical options in easy to understand business language. As an accomplished speaker, he routinely presents educational and training seminars at conferences, Chamber of Commerce events, and via online Webinars. 